About Me

Ashley Jaynes

I'm a hands-on front-end developer and team lead who loves building great web experiences - especially for e-commerce. I've guided teams, run experiments, and improved processes, all while working with modern tech like React, TypeScript, Next.js, and GraphQL. I enjoy solving problems and making sure everyone on my team grows.

Skills

HTML, CSS, JavaScript (ES6+), React, Next.js, TypeScript, Redux, Zustand, GraphQl, Tailwind CSS, CSS Modules, SASS, LESS, REST APIs, Git, Webpack, Vite, Vercel, Figma, Accessibility, Responsive Design, Agile/Scrum

Experience

Senior Web Developer - Spacebox Inc. (Contract)

January 2025 - Current

Led development of a headless ecommerce store, improving Core Web Vitals by 25%+.
Collaborated with stakeholders to deliver 100% of key milestones on time.
Mentored junior developers, cutting onboarding from 2 months to 4 weeks.
Conducted 40+ code reviews per sprint, catching defects early and reducing post-release bugs by ~15%.
Implemented accessibility best practices, raising WCAG compliance scores and ensuring inclusive user experiences.

Senior Technical Lead - Overdose Digital

February 2024 - December 2024

Delivered a new headless ecommerce storefront with 25% faster load times and 90+ Lighthouse scores.
Built and maintained 15+ ecommerce sites, balancing new features with ongoing enhancements.
Scoped and estimated projects with 15% greater delivery accuracy, reducing late-stage scope changes.
Built reusable UI components that cut duplication by ~25% and accelerated feature development.
Refactored legacy codebases to improve maintainability, reducing tech debt and easing onboarding for new developers.

Senior Front End Developer - Americaneagle.com

March 2022 - July 2023

Delivered a new headless ecommerce storefront with 25% faster load times and 90+ Lighthouse scores.
Built and maintained 15+ ecommerce sites, balancing new features with ongoing enhancements.
Scoped and estimated projects with 15% greater delivery accuracy, reducing late-stage scope changes.
Built reusable UI components that cut duplication by ~25% and accelerated feature development.
Refactored legacy codebases to improve maintainability, reducing tech debt and easing onboarding for new developers

Senior Web Developer - Overdose Digital

August 2019 - March 2022

Delivered custom ecommerce solutions on Shopify and BigCommerce, driving 20% faster time-to-market for client storefronts.
Integrated third-party APIs for shipping, payments, and analytics, improving checkout success rates by ~15% and enabling real-time insights.
Migrated legacy codebases to modern JavaScript frameworks, reducing page load times by ~30% and lowering maintenance costs.
Established Git workflows and coding standards, cutting merge conflicts by ~25% and improving team collaboration.
Acted as primary contact with non-technical stakeholders, translating requirements into deliverables and ensuring 95% client satisfaction scores.

Senior Web Developer & UX Specialist - Dauntless Inc.

September 2016 - August 2019

Led front-end development of a custom B2B ecommerce platform supporting thousands of SKUs and complex pricing models, ensuring scalability and reliability.
Designed reusable UI libraries, reducing design inconsistencies by 40% and cutting feature build time by ~30%.
Architected React applications integrated with REST and GraphQL APIs, improving data retrieval speeds by ~20% and enabling richer customer experiences.
Partnered with product managers and stakeholders to scope technical requirements, achieving 95% on-time delivery of feature releases.
Implemented front-end architecture standards, reducing tech debt and streamlining onboarding for new developers.

Lead Web Developer - Big Tex Trailers, Mfg.

October 2012 - August 2016

Managed a team of 2 developers and a designer to create custom websites for trailer retailers.
Developed and maintained 4 corporate websites to ensure a smooth user experience.
Built support tools for staff that boosted productivity.

Certifications

Shopify Development Fundamentals

2024 - 2026

This certification demonstrates proficiency in building and customizing Shopify stores, including liquid templating, app development, and theme optimization, ensuring the delivery of high-performing and user-friendly eCommerce experiences.

Shopify Solution Planning Fundamentals

2024 - 2026

This certification focuses on strategic planning for Shopify projects, emphasizing client requirements gathering, solution architecture, and project scoping to ensure successful and efficient store implementations.

BigDev for BigCommerce

2023 - 2025

This certification validates expertise in developing custom eCommerce solutions on the BigCommerce platform. It covers advanced API integration, theme customization, and performance optimization to create scalable and tailored online stores.

Education

B.S Digital Media and Design - Arkansas State University

2002 - 2007