About Me

Ashley Jaynes

I'm a hands-on front-end developer and team lead who loves building great web experiences - especially for e-commerce. I've guided teams, run experiments, and improved processes, all while working with modern tech like React, TypeScript, Next.js, and GraphQL. I enjoy solving problems and making sure everyone on my team grows.

Skills

HTML, CSS, JavaScript (ES6+), React, Next.js, TypeScript, Redux, Zustand, GraphQl, Tailwind CSS, CSS Modules, SASS, LESS, REST APIs, Git, Webpack, Vite, Vercel, Figma, Accessibility, Responsive Design, Agile/Scrum

Experience

Senior Web Developer - Spacebox Inc. (Contract)

January 2025 - Current

Built a headless ecommerce site using Next.js and a custom CMS integration for dynamic content
Developed reusable React components and templates for a drag-and-drop page builder
Collaborated with clients to plan features, provide technical guidance, and troubleshoot issues
Helped shape architecture decisions and implementation strategy for upcoming phases

Senior Technical Lead - Overdose Digital

February 2024 - December 2024

Led a team of 5 senior developers to build custom ecommerce solutions for various clients.
Ran technical workshops with clients to understand their systems and nail down project needs.
Took projects from start to finish by designing systems and coming up with smart, scalable solutions.
Helped shape pitches with technical insights to boost client confidence.
Mentored my team, supporting their career growth along the way.
Built internal tools to cut down on repetitive tasks and streamlined our workflows.
Developed processes that sped up work and improved overall quality.
Documented new tools and processes for consistent team use.
Led React/TypeScript delivery for large-scale ecommerce storefronts
Architected GraphQL-driven features with performance and caching in mind
Mentored developers and ran code reviews to maintain consistency across projects
Built flexible, accessible UI components in collaboration with design teams

Senior Front End Developer - Americaneagle.com

March 2022 - July 2023

Mentored junior and mid-level developers on ecommerce development projects.
Worked with stakeholders to define needs and design custom solutions for business challenges.
Collaborated with clients to boost conversion rates and improve customer outreach.
Teamed up with cross-functional groups to deliver projects on time and within budget.
Built reusable React components and templates across enterprise client portals and dashboards
Integrated GraphQL APIs for dynamic product, user, and analytics data
Supported performance tuning, QA testing, and accessibility compliance efforts

Senior Web Developer - Overdose Digital

August 2019 - March 2022

Led and supported junior and mid-level developers, fostering a collaborative and learning-focused environment.
Managed the full project cycle - from planning and estimates to delivering custom solutions.
Worked directly with clients to enhance conversion rates and outreach efforts.
Coordinated with various teams to meet deadlines and keep projects on budget.
Delivered multi-brand React UIs and internal tools for B2C and B2B commerce clients
Helped define and enforce architecture patterns and component design standards
Contributed to shared design systems used across cross-functional dev teams

Senior Web Developer & UX Specialist - Dauntless Inc.

September 2016 - August 2019

Engineered marketing and tracking features, including analytics tracking codes akin to Google Analytics, to enhance data-driven decision-making.
Designed intuitive user flows and crafted user interfaces for a bespoke online marketplace platform.
Developed modular and reusable UI components using React, improving site performance and maintainability.
Led front-end development for a B2B ecommerce platform connecting manufacturers and distributors
Designed and implemented scalable, responsive UIs using React, Redux, and modern JavaScript
Established component architecture, dev tooling, and front-end project structure
Translated wireframes and product requirements into user-friendly interfaces
Mentored junior developers and conducted regular code reviews
Presented work to internal stakeholders and external partners
Prioritized accessibility and performance across evolving features

Lead Web Developer - Big Tex Trailers, Mfg.

October 2012 - August 2016

Managed a team of 2 developers and a designer to create custom websites for trailer retailers.
Developed and maintained 4 corporate websites to ensure a smooth user experience.
Built support tools for staff that boosted productivity.

Certifications

Shopify Development Fundamentals

2024 - 2026

This certification demonstrates proficiency in building and customizing Shopify stores, including liquid templating, app development, and theme optimization, ensuring the delivery of high-performing and user-friendly eCommerce experiences.

Shopify Solution Planning Fundamentals

2024 - 2026

This certification focuses on strategic planning for Shopify projects, emphasizing client requirements gathering, solution architecture, and project scoping to ensure successful and efficient store implementations.

BigDev for BigCommerce

2023 - 2025

This certification validates expertise in developing custom eCommerce solutions on the BigCommerce platform. It covers advanced API integration, theme customization, and performance optimization to create scalable and tailored online stores.

Education

B.S Digital Media and Design - Arkansas State University

2002 - 2007